关键词: 云制造供应链, 知识转移, 激励机制, 演化博弈

Abstract: In the operations of cloud manufacturing supply chains, the knowledge transfer between cloud manufacturing enterprise and customer might improve the operation performance of the supply chains. However, due to information asymmetry and limited rationality, both of enterprises would not actively transfer knowledge, which might reduce the overall operation performances of the supply chains. In order to improve the operation performances of the supply chains, the strategic tendency of knowledge transfer and the change of the evolution path were studied. According to the motivation of the customer to acquire knowledge, an evolutionary game model of knowledge transfer between cloud manufacturing enterprise and customer was established by evolutionary game theory, and the model was solved and analyzed. The corresponding research conclusions were obtained. The correctness of the conclusions was verified by numerical simulation. The study results show that the higher the knowledge amount, the knowledge transfer willingness, the knowledge transfer ability, the knowledge absorption ability, the knowledge transferability, and the mutual trust degree of the cloud manufacturing enterprise and customer, the more likely they are to adopt knowledge transfer strategies; the higher the knowledge transfer costs and speculative gains of the cloud manufacturing enterprise and customer, the more likely they are not to adopt knowledge transfer strategies. Finally, considering the above factors, some countermeasures and suggestions were put forward to promote the knowledge transfer between cloud manufacturing enterprise and customer.

Key words: cloud manufacturing supply chain, knowledge transfer, incentive mechanism, evolutionary game