产品属性权重, 产品价值, 质量功能配置, 中级轿车

This paper focused on modeling the relationship among customer preference, product attributes and actual market demands. Two kinds of product value, actual marketing value and comprehensive attributes value, were first defined to measure the value of the marketing performance of a product in its segment and the attributes performance respectively. The effects on the marketing of the two kinds of product value were then abstracted to solve for weighting the product attributes optimally. Finally, a medium passengers car was taken as an example product to demonstrate the effectiveness and practical value of the method.By analyzing the macro information of the market demand in place of investigating customers individually, the difficulty is bypassed in disposing of the ambiguous investigation data and the product attributes weights can be decided upon the actual situation of the market more effectively.

product attribute weighting, product value, quality function deployment(QFD), medium passenger car