中国车企海外发展战略

摘要/Abstract

摘要： 当前中国汽车产业迎来了海外发展的高峰期，但中国车企“走出去”的道路并不平坦，面临诸多挑战。如何确定明晰和适宜的海外发展战略并有效实施，无论对于企业还是国家而言都具有重要意义。从企业发展阶段性规律出发，阐述了车企海外发展的战略必然性和重要价值，以思维框图和三圆交汇法梳理了汽车企业海外发展的相关要素，提出了海外战略思考及决策的方法论，并对中国车企海外发展给出了具体建议，也指出了进入美国市场的特殊意义和机遇，可为中国实现汽车强国建设目标提供借鉴。

关键词: 海外发展战略, 汽车产业, 国际化, 全球化

Abstract: Chinese automotive industry has entered into the peak period of overseas development with no smooth growth. A clear and appropriate goingabroad strategy is of vital importance for both enterprises and the nation. Strategic necessity was analyzed based on the law of business development stages. The relevant factors were classified by thinking block diagram and round intersection method. The framework of strategic thinking for overseas development was put forward. Several specific recommendations were given and it was proposed that entering the US market is of great value, with the aim of strengthening Chinese automotive industry.

Key words: overseas development, automotive industry, internationalization, globalization

中图分类号:

F752.62

赵福全, 刘宗巍, 王悦. 中国车企海外发展战略[J]. 中国机械工程.

Zhao Fuquan, Liu Zongwei, Wang Yue. Strategies for Chinese Automotive Companies Going Abroad[J]. China Mechanical Engineering.

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