新技术商品化, 产品造型, 感性需求, 挖掘

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Aiming at the complexity and uncertainty of consumers' needs in commercialization of new technology, the detection and mining methods of the perceptual need of product form were improved. The target images of new product style and the representative samples of each image were acquired by research on products of the same trade, the representative disagree of each sample to each image was calculated by semantic differential scale and factor analysis. The key form features of the products of the same trade were extracted and the association between the target images and the form features were analyzed by multivariate regression analysis. The method was validated by an example of finance equipment. Finally, the application problems of this method in general products of new technology were discussed. 

commercialization of new technology,  , product form,  , perceptual need,  , mining